Engineering: Today & Tomorrow | Summer 2020

The 3 Cs of Post-Pandemic Engineering Admissions

H igher education in general, and face unprecedented challenges in 2020 as public health, immigration and economic factors converge in a perfect storm that clouds the outlook for recruiting, admissions and enrollment. To help programs weather the engineering programs in particular, current crisis and thrive in the years to come, Liaison recently convened a panel of engineering program leaders who shared their thoughts on the “3 Cs” of post-pandemic engineering admissions — continuity, communication and community. Voices and Viewpoints Panelists include Tandilyn Morrel (Director, Graduate Programs, Texas A&M University Engineering) and David T. Poole (Director, Admissions, University of Miami College of Engineering). During the talk and

I was really thankful that we were already part of EngineeringCAS. It provided full functionality for applicants as well as for our internal processes.” “EngineeringCAS really took a lot of weight off our shoulders,” Tandilyn Morrel said. “Our admissions process didn’t slow down at all. It was business as usual because our admissions committees could continue to meet whether the faculty was on campus or working remotely. They could still evaluate and score applicants and continue the admissions process. We were also able to reach out immediately to applicants in the CAS to convey pertinent information as well as proactively address any concerns that they had.” To hear the rest of their conversation about helping engineering programs thrive, watch “The 3 Cs of Post- Pandemic Engineering Admissions.”

subsequent question-and-answer session, panelists explain: • How they’re addressing challenges posed by declining international enrollment. • How they mine application and enrollment data to gain important class-building insights. • How they use EngineeringCAS and EMP™ (Liaison’s Enrollment Marketing Platform) to successfully engage with applicants during every step of the process. • The benefits of collaborating on shared solutions with peers

who are also members of the EngineeringCAS community.

“When we made the move to online education, we needed to find a way to maintain business continuity,” Poole said. “I have to say that from an enrollment management standpoint,


Engineering: Today & Tomorrow | Summer 2020

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