Engineering: Today & Tomorrow | Summer 2020

EngineeringCAS also offers a “branding opportunity,” which was previously unavailable to TAMU, according to Tandilyn Morrel. “We’re now able to use our own University logos and images in the application process, not only for the College but for each individual department,” she said. “So when each prospective applicant applies, they’re able to get more details for every department. It looks like they’re applying to Texas A&M University, instead of just completing a generic application.” Now equipped with EngineeringCAS, TAMU has set ambitious admissions goals moving forward — such as simultaneously boosting its bases of domestic and international students as part of a broader commitment to cultivating diversity. In Tandilyn Morrel’s estimation, Liaison’s commitment to high-level customer service has set the stage for achieving that big- picture vision.

EngineeringCAS is one of 40 application services that serve a particular education discipline; it was launched in partnership with leading engineering education and professional associations. The cloud-based student admissions solution has helped over 31,000 programs on more than 1,000 campuses optimize their application and enrollment processes. All discipline-based CASs (CASs) are available at no cost to participating programs. As TAMU discovered during its first year using the platform, EngineeringCAS benefits all admissions stakeholders. For applicants, it offers a single portal that streamlines their process for researching and applying to multiple programs of interest, offers a modern application experience that guides them through the process and provides 24/7 access to real- time application status updates. For programs and institutions, EngineeringCAS drives awareness of engineering programs through a streamlined application process and communication tools that enable targeted, personalized communications to those interested in a program. It also decreases decision-making times by providing a processing team to scan transcripts and package application components as an extension of an admissions staff. And EngineeringCAS provides insight into enrollment trends and performance on a campus through robust analytics and reporting tools.

“Our graduate advisors now have greater access to admissions documents pre-decision, and they’re able to play a more active role rather than waiting on the admissions office to gather this information,” shared Tandilyn Morrel. They are also now able to reach out to in-progress applicants. This has been a significant benefit to our advisors.” Better branding, more resources Catherine Roueche-Herdman, TAMU’s associate director of Admissions, said EngineeringCAS gave the University a newfound “opportunity for national exposure.” “With ApplyTexas, no one is going to be applying unless they’re specifically interested in the schools that the platform serves. And ApplyTexas only works with Texas- based schools, so the increased exposure offered by Liaison was attractive,” she said. “The shift to EngineeringCAS also helped free up more resources in the admissions office.” “EngineeringCAS gave us one central location for applicants to do everything — a one-stop shop. It helped us close the gap in the previous delay between students applying and getting any response from our admissions office. That really changed our pre- decision process.”

Tandilyn Morrel, Director of Graduate Programs, TAMU College of Engineering


Engineering: Today & Tomorrow | Summer 2020

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