GME: Today & Tomorrow Spring 2020

Facing the Future Together

Those of us in the world of graduate management education (GME) often think of other institutions, and our peers who work at them, as competitors. Yet as the COVID-19 pandemic has made abundantly clear, we also share many of the same challenges, values and priorities. As a result, I think we should consider ourselves to be members of a single, supportive community that simultaneously benefits our individual schools and programs as well as GME as a whole. GME Today & Tomorrow is a reflection of that belief. Although this is only our second issue, my colleagues on the BusinessCAS TM advisory board and I believe it is already helping us achieve our goal of sharing the insights we discuss among ourselves on a regular basis with other GME leaders. That, in turn, puts us all in a better position to contribute to the long-term success of the students, schools and professions we serve. I believe the same can be said for BusinessCAS itself. As you may already know, BusinessCAS — the first and only Centralized Application Service (CAS™) for business programs — gives graduate management admissions offices a better way to recruit, enroll and admit best-fit students while saving money and better allocating staff resources each admissions cycle. Liaison’s global platform for driving applicant volume while providing an optimized applicant experience benefits your admissions office by increasing your business programs’ visibility, decreasing your time to decision and providing a wealth of data about enrollment trends and performance. While the COVID-19 crisis has forced all of us to address unprecedented new questions about identifying and achieving our goals, it also reinforces one of my long-held beliefs: Sharing best practices — and using tools like BusinessCAS — is essential for the well-being of everyone in the world of GME, both today and tomorrow. I hope you enjoy reading the articles in this issue of GME Today & Tomorrow and discover inspiring new ways of thinking about your most important class-building priorities. My article on page 4, for example, “Coronavirus’ Implications for Higher Ed and Innovation — How China’s Cancellation of GRE and GMAT Exams Could Impact U.S. Universities,” explores a topic that we all care deeply about right now. Our editorial team would also love to hear your feedback and any suggestions you may have for future issues. They can be reached at editorial@liaisonedu.com. Thanks for reading!

Sincerely,

Dr. Toby McChesney Senior Assistant Dean, Graduate Programs Santa Clara University Chair of the BusinessCAS Advisory Board

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GME: TODAY & TOMORROW | SPRING 2020

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