GME: Today & Tomorrow Spring 2020

COVID-19 Has Made It Clear That You Must Move Your GME admissions Office Online. Here’s How To Do It. By Robert Ruiz Managing Director of BusinessCAS M y thoughts are with everyone impacted by the COVID-19 crisis, and I want to wish all of you good health in the As your institution’s enrollment processes change, BusinessCAS will provide you with the tools your school needs to make this transition quickly and effectively while positioning yourself for continued success down the road — all at no cost to your institution.

days ahead. I’ve been amazed at the outpouring of kindness, collaboration and creativity I’ve seen within our community, from brave healthcare workers risking their own health to save lives, to my colleagues and neighbors sheltering in place in order to help flatten the curve and minimize the reach of this virus. Though of course our priorities as a country are elsewhere at the moment, I also recognize how important it is for higher education institutions to continue to serve students. With that in mind, a team-wide effort has made it possible for Liaison’s BusinessCAS to continue providing uninterrupted service during this challenging time. Every facet of our lives and work has been upended by the pandemic, and I want you all to know that we stand ready to help. According to a recent survey, 88% of college and university presidents worry that COVID-19 will cause a decline in future enrollment. While the safety and health of our team and our partners is paramount, the ability to continue to serve your students and applicants is increasingly important. With weeks — or months — still between us and a “return to normalcy,” we can’t afford to wait when it comes to adapting and evolving business school admissions to the current reality.

BusinessCAS will help you outsource your effort while retaining the control and decision-making that makes your programs unique. As members of your team navigate the new challenges of working remotely, homeschooling children and caring for loved ones, BusinessCAS can pick up the slack so that everyone may focus on the most important aspects of their job: enrolling the best students into your programs. Since the pandemic began, our team has worked tirelessly to provide transcript and document scanning, test score verifications, international evaluations, automated communications and customer service. While this has been helpful for the students and admissions officers scrambling to complete and process applications within the new framework of social distancing, the challenges for marketing and recruiting new applicants for the coming academic year may be even greater. Through BusinessCAS, you’ll gain exposure to a much larger pool of prospective students, enabling you to broaden your reach and target best-fit students to fill your next class. Take a look at Liaison’s Coronavirus (COVID-19) Resources for Admissions Offices, and then email me (rruiz@liaisonedu. com) to schedule a call when you’re ready to take control of your school’s admissions in these uncertain times. With just a few minutes of your time, I can show you how BusinessCAS can give your programs a global platform that’s helped other institutions experience a 49% increase in applications and a 26% increase in matriculants.



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