GME: Today & Tomorrow Fall 2019

University of Kansas School of Business Increases Matriculants by 44%

U niversity of Kansas (KU) is a public research university with a main campus in Lawrence, Kansas and several satellite campuses, research and educational centers, medical centers and classes across the state of Kansas. The School of Business offers seven graduate programs, including a full-time MBA, an online MBA and and an MBA for the working professional. Dee Steinle, executive director of MBA and MSB programs at KU, was quick to get behind the BusinessCAS initiative as vice chair of the advisory board and as a member of the community for GME programs. Reflecting back, she’s glad that she did since the University has seen

significant results after just one cycle in the CAS. “After our first cycle in BusinessCAS, we saw a 44% increase in our class size. We were expecting significant results after we saw a 50% increase in applications just one month after launching the CAS, but this is beyond what we even imagined,” shared Dee. “Part of the credit for these numbers goes to having our programs listed in the only central directory of GME programs. This extra visibility has expanded our applicant pool, and our new, modern application experience has helped increase completed applications. On our staff’s end,

complementary application processing services have reduced our time to decision and our administrative workload while making it possible for us to review even more applications. I’m excited to keep driving impressive admissions and enrollment outcomes with BusinessCAS, and I look forward to seeing how it changes the GME landscape as more programs join the CAS community.” After our first cycle in BusinessCAS, we saw a 44% increase in our class size. We were expecting significant results after we saw a 50% increase in applications just one month after launching the CAS, but this is beyond what we even imagined.”

BusinessCAS Vice Board Chair Dee Steinle connects with students.

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GME: Today & Tomorrow | Fall 2019

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