GME: Today & Tomorrow Fall 2019

BusinessCAS Growth Report TM

Participating Institutions Per Cycle

Member Spotlight:

increase in full-time MBA applications

increase in full-time MBA matriculants

160 % increase

49 %

26 %

3

4

MA

1

Top 5 Applicants by state:

NY

CA

5

NC

2

Cycle 1 Cycle 2

TN

1

2

19 % of BusinessCAS applicants are Hispanic or African American

USA

INDIA

Top 5 Applicants by country:

NIGERIA 5

4

3

SAUDI ARABIA

CHINA

G raduate business and management programs face a host of challenges that would have been hard to fathom even 10 short years ago. Many colleges and universities are having a hard time attracting and enrolling the international students they once depended on to fill seats. A strong U.S. job market is making it more difficult to lure domestic applicants out of the workforce and into classrooms. Traditional MBA programs are facing new competition from online, part-time and executive MBA programs. And many schools are still struggling to achieve important goals related to diversity and inclusion.

On top of that, limited financial and human resources in admissions offices are restricting the ability of graduate- level business schools to embrace the changes necessary to remain relevant in the eyes of prospective students who have no patience for yesterday’s outdated engagement strategies and application processes. What can we do about it? It’s not all bad news. Over the last couple of years, programs across the country have found a better way to recruit, enroll and admit best- fit students quickly and efficiently using BusinessCAS™, the Liaison- powered Centralized Application Service (CAS™) for graduate

management education programs. BusinessCAS serves as a single portal for prospective students to apply to multiple programs with just one set of application materials. Today, more than 31,000 academic programs on over 1,000 campuses are members of a CAS. And Liaison has partnered with more than 30 professional associations to create over 40 discipline-specific iterations of CAS, enabling the associations to better support their members by promoting best practices and the adoption of transformative technology. The second cycle of BusinessCAS is now complete, and the results are impressive. For example, the number

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GME: Today & Tomorrow | Fall 2019

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