BusinessCAS 2018/2019 Cycle Report

2018/2019 Cycle Report

The 2018-2019 BusinessCAS™ Cycle Report aggregates data for all received and complete applications submitted through the Centralized Application Service (CAS™) during the 2018-2019 admission cycle ( September 5, 2018 through March 31, 2020 ). This report primarily reflects data for applications to Summer 2019, Fall 2019, Winter 2020 and Spring 2020 . Liaison offers it as a resource to participating schools to assist in trend and recruitment analysis, benchmarking and strategic decision-making.

BusinessCAS Summary

Launched in September 2017, BusinessCAS grew quickly by 2018-2019, which was only its second year. Participating institutions have leveraged the CAS community to expand their reach and the diversity of their applicant pools.


PROGRAM FEE COLLECTION: For 2018-2019, Liaison’s processing fee for BusinessCAS applications was $48 . Many institutions seek application revenue by adding their own fees to Liaison’s processing fee.

BusinessCAS member schools represent public, private, research and historically black institutions from across the U.S. Currently, there are schools participating from the following states:

` Alabama ` Arkansas ` California ` District of Columbia

` New York ` North Carolina ` Rhode Island ` Washington ` Tennessee ` Texas ` Virginia

Programs Collecting Fees in addition to Liaison’s Processing Fee

$ 50- $ 133 $ 35

Total fees ( i.e. Liaison processing fee + school program fee ) range from For those collecting program fees the average amount collected is

` Florida ` Kansas

SOFTWARE SYSTEMS: BusinessCAS provides its members with tools, resources and consultation to enable data and document exports to local systems. This allows BusinessCAS users to use such systems in complementary ways to manage their admissions processes.

Percentage of schools using the Export Manager tool to manage data and documents in the CAS: 88.88 %

• Liaison Enrollment Marketing Platform (EMP) • Radius by Campus Management

• Ellucian Banner • Oracle PeopleSoft • Ellucian Colleague • Jenzabar

SIS/ERP System usage

CRM usage

• CollegeNET • Salesforce

• Slate by Technolutions • Ellucian CRM Recruit | #buildabetterclass

BusinessCAS 2018-2019 Cycle Report

Program Summary Programs that participate in BusinessCAS reap the benefits of a Centralized Application Service and a community of their peers while maintaining the unique branding and requirements that help them admit and enroll best-fit students. A “designation” refers to how a program is listed and can be selected within the CAS. Each designation allows BusinessCAS users to specify the program name, fee, track, term, population and method of delivery. An applicant submits applications to programs as per these designation listings. DESIGNATION DETAILS:

TRANSCRIPTS REQUIREMENTS: Liaison’s processing team streamlines managing official transcripts by collecting them on behalf of BusinessCAS users. However, schools may also choose to allow applicants to upload unofficial transcripts as part of the CAS.

RECOMMENDATION REQUIREMENTS: BusinessCAS securely delivers recommendation letters via the Letters by Liaison platform, while also providing ​ recommenders with an easy-to-use experience.

Recommendation Requirements

Average number of recommendations required: Each designation determines minimum recommendations required and maximum recommendation allowed.

Minimum – 2.45

Maximum – 3.24

Total number of transcripts Liaison processed

Processed for Submitted ​ Applicants

Processed for In-Progress Applicants

Total number of recommendation letters Liaison processed

Processed for Submitted ​ Applicants

Processed for In-Progress Applicants

Official US Transcripts



Unofficial US Transcripts

80 38


Completed Recommendation Letters



Foreign Evaluations

2 | #buildabetterclass

BusinessCAS 2018-2019 Cycle Report

Applicant Pool Summary The diversity demonstrated by the applicant pool within BusinessCAS appropriately reflects the wide range of programs at varied institutions within the CAS.


Approximately 1 of every 5 applicants used a mobile device (as opposed to a desktop) to complete their BusinessCAS application.

Over 65% of applicants used Google Chrome as their browser to apply to BusinessCAS.

A growing population of applicants are using digital devices to complete the CAS application. We are currently in the process of upgrading the user experience to make the applicant experience using mobile devices seamless.

COUNTRY OF CITIZENSHIP: The BusinessCAS international applicant pool represented 83 countries. Within the US, BusinessCAS drew applicants from 46 of the 50 states.

Top 5 US States of Residency:






New York



Rhode Island


Top 5 Sending Countries for International Students:








Saudi Arabia



GENDER, AGE, RACE & ETHNICITY: The BusinessCAS applicant pool was almost equally divided in terms of gender but demonstrated variance in terms of age as well as race and ethnicity. (Percentages <1% not shown) | #buildabetterclass

BusinessCAS 2018-2019 Cycle Report

TOP 10 UNDERGRADUATE MAJORS: As expected, many BusinessCAS applicants come from a business or finance background, but the overall applicant pool represents a diverse academic background.

1. Accounting/Finance 2. Business Administration 3. Business/Management 4. Other/Not Listed/None 5. Marketing

6. Finance 7. Economics 8. Psychology

9. Political Science 10. Criminal Justice

TEST SCORES: We have the ability to collect official GRE and TOEFL scores on behalf of the school although students can self-report on a variety of scores.

Average self-reported GRE score (scaled):

Average self-reported GMAT score: All programs



510.32 667.22 496.83

All programs

152.06 158.30 152.17 149.16

149.08 148.33 149.31 148.19

PhD programs

PhD programs

Masters programs

Masters programs

MBA programs

ACADEMIC PERFORMANCE: While BusinessCAS collects self-reported credits and GPA for foreign institutions, the difference in scales across countries make it difficult to report averages. As a result, all self-reported credits and GPA averages are based on study at US institutions only.

Average cumulative GPA:

Average number of credits earned:










Until now, very little data has been captured about graduate-level business programs and the students who leverage these opportunities to either enhance their current careers or begin new career paths. With the support of the BusinessCAS community, we are now in the position to create a one-of-its-kind report that lays a foundation for longitudinal analysis of how students make academic choices in pursuit of graduate degrees in the field. In a world constantly in flux due to COVID-19 and its repercussions, the most important realization business schools can make today is that they should not and will not return to a pre-pandemic state of affairs. BusinessCAS will provide such data annually to help participating schools navigate the new normal, informing their ability to structure, enhance and improve their academic offerings while helping students understand the breadth of opportunities available in graduate management education. While the report focuses on data trends within BusinessCAS as a whole, participating schools can choose to utilize Analytics by Liaison TM to review how their institution performs in comparison. | #buildabetterclass

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